FOR FOUNDERS AND TEAMS BUILDING SOFTWARE PRODUCTS
Find product‑market fitwithout guessing.
Already building a software product? Good. I work alongside you and your team to de‑risk it with real customers, and coach everyone so you can keep finding product‑market fit on your own.
Every guess costs you time, money and energy you don’t get back.
Advisors give opinions. Dev shops keep the keys. I put your real customers in the room while the product is still cheap to change.
For Founders
Turn doubt into a validated, shipped increment.
For founders building a first product, stuck between directions or midway through a stalled build. I find the customers who will commit to shaping it, test with them throughout, and build what the evidence supports.
See the founder pathFor Product Teams
Move from AI experiments to a faster way of shipping.
For product and innovation teams whose roadmaps are tied to outputs and whose AI tools have not changed the work. I work on your real backlog with real customers as design partners, rebuild how the team works around AI-native research and prototyping, and coach every product manager until it holds.
See how I work with teamsExperience with top brands
- Designed Dynamic Ads experiences with Nike, Walmart and Wayfair at Meta. At Naxos, built direct integrations with Spotify and the early ingestion pipeline that preceded YouTube Music.
- Built partner integrations and white-label experiences for Hulu, PepsiCo and Lyft at Lumanary, and ran custom white-label marketing for Gainsight events on the Lumanary platform.
- Creative Director at Metova for Dropbox, WebMD, Yelp and SiriusXM. Grew revenue from $3.2M to $12M in one year and shipped 20+ MVPs in under 12 months. SmartTV interfaces at Alphonso, now LG Ads.
“There are plenty of tools that help you build faster; far fewer help you build the right thing.”
“Before, I had a myriad of ideas and possibilities jumbled among operational and administrative needs, stalling our go-to-market. Now I’m equipped with strategies and tools to accelerate our launch with certainty.”
Everything starts with a design partner.
A design partner is a person or team who wants what you are making enough to help you make it. They give you their time and honest reactions. You give them a product shaped around their problem, before it is finished. Whether you are a founder looking for your first few or a product team choosing where to begin, it is the fastest way I know to turn a guess into evidence.
What a design partner is
Let’s find your first design partner.
Thirty minutes, free.